Levels
Levels
Levels approached me to create a comprehensive branding package for their esports community podcast. The podcast focuses on discussing changes at various levels within the competitive scenes of esports. Our goal was to develop a brand identity that resonates with the dynamic and evolving nature of the esports industry, ensuring it appeals to both casual fans and dedicated players alike.
Logo Design
To kick off the brand package for Levels, we began with the color palette. We quickly agreed that a muted and earthy palette would suit the brand well. From there, we decided on a minimalistic look to attract both experienced gamers and beginners, ensuring the design was inviting without being overwhelming. Building on the concept of "levels" in video games, we based the logo on a "level up" symbol commonly used in gaming.
Visual Package
Once the logo and color palette were chosen, we focused on developing the rest of the visual package. In response to Levels' request, we integrated 3D elements to add depth and modernity to the branding. Additionally, we created animated broadcast screens that would dynamically display during the podcast, enhancing the overall visual experience and engaging the audience with immersive graphics.
